Interact With Your Customers Socially
Facebook. LinkedIn. Twitter. YouTube. The list goes on and on, and it continues to grow, oftentimes too quickly for companies to keep up. Good social media is fresh and entertaining, but nearly useless unless it increases your website traffic.
Build Lasting Relationships
At Media Ridge, we understand that social media is ultimately about relationships – relationships with your existing customers, potential customers, business partners and others who influence purchasing behavior. Done correctly, social media is engaging, utilizing your brand in ways that communicate and relate to all members of your audience. If you approach social media with sales in mind, you will most likely alienate your followers.
On the other hand, if you offer your audience genuine content, they will continue to listen. This is where the REAL return on investment is with social media. Social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. And the increased communication that social media generates for organizations fosters brand awareness and often, improved customer service. At Media Ridge, our social media team will help you effectively leverage your social media when they:
- Analyze your brand and goals to create a strategic approach to your social media efforts
- Create engaging content and helpful information that keeps your audience involved
- Suggest incentives that help to grow your social media communities
- Turn your audience into brand ambassadors who are willing to sing your praises to the world.
But your job is far from done once you’ve accomplished those tasks. Too often we hear companies talk in terms of increasing followers and fans and not what they should be discussing — engagement, conversion, viral factoring, etc. Once REAL goals are determined, only then can you make your social media plan work for you and your audience.
Let the social media specialists at Media Ridge help you keep your message consistent, authentic and meaningful in ways that inspire loyalty and encourage your followers to communicate with their peers about your brand. Easy, right? Not hardly. Don’t worry. We will help you reach and engage your audience with:
- Excellent customer/client service stories
- Updates on your brand, products and services
- Product/service promotions
- Human interest stories that communicate your company’s values and support your brand, products and services
- Changes and trends in your markets and industry
- Posts that make your brand go viral on the web